Kylie Jenner, the fashion icon and reality TV star, has once again collaborated with Dunkin' to create a limited-edition beverage collection that pays homage to her iconic 'King Kylie' era. This time, the collaboration is all about embracing the vibrant and playful side of her brand, with a focus on the color pink.
In an exclusive interview with The Hollywood Reporter, Jenner delves into the details of this exciting partnership and her creative process.
A Nostalgic and Confident Era
Jenner describes the King Kylie era as a confident and rebellious phase in her life, characterized by bold fashion choices and a unique sense of style. She explains, 'It was a fun, young time that still defines who I am. I love revisiting it and exploring different aspects of it.' This era, defined by vibrant wigs, stylish streetwear, and an overall swag, has become a nostalgic symbol for her fans.
The collaboration with Dunkin' was an instant yes for Jenner, as she instantly connected with the initial creative concept. She states, 'Pink is a significant part of the King Kylie era and my brand, Kylie Cosmetics. When I saw the initial idea, it was a perfect match.' The creative process involved several calls to refine the collection, ensuring it aligned with her vision and resonated with her followers.
Creative Input and Authenticity
Jenner emphasizes her desire to have a hands-on approach to collaborations, wanting the final product to feel authentic and personal. She says, 'I always have a lot of creative input. I want it to make sense for me and my brand, and most importantly, I want my fans to love it.' This collaboration, she believes, builds upon the success of her King Kylie 10-year anniversary collection, which was well-received by her followers.
Working with veteran music video director Dave Meyers was a delightful experience for Jenner. She appreciates his legendary status in the industry and the amazing results of their collaboration. The final product, a vibrant and playful video, showcases Jenner's leadership in a boardroom setting, emphasizing the theme of serving pink this summer.
A Classic Dunkin' Order
When asked about her go-to Dunkin' order, Jenner reveals her preference for a simple yet satisfying choice. She says, 'I love Dunkin'. My go-to order is an iced vanilla latte. It's a classic and can't go wrong with that.' This preference highlights her familiarity and comfort with the brand, making it a natural fit for her lifestyle.
In conclusion, Kylie Jenner's collaboration with Dunkin' on the King Kylie Collection is a celebration of her iconic style and a nostalgic journey for her fans. The limited-edition beverages, with their playful pink theme, are a testament to her influence in the fashion and beverage industries. As the collection launches, fans can expect a burst of pink and a refreshing summer experience.
